Boosting sales on BigCommerce requires a combination of smart strategies, optimized tools, and a customer-focused approach. Whether you’re just starting or looking to scale, these ten proven strategies can help drive more revenue and improve your store’s performance.
1. Optimize Product Pages
Your product pages are the heart of your ecommerce store. Ensure they have:
• High-quality images.
• Clear and concise product descriptions.
• Customer reviews to build trust.
• A compelling call-to-action (e.g., “Add to Cart” button).
2. Use Urgency and Scarcity
Features like Sale Countdown Timers and Stock Countdowns create a sense of urgency that encourages customers to act quickly. Highlight limited-time offers or low stock levels to motivate purchases.
3. Simplify the Checkout Process
Reduce cart abandonment by making checkout fast and easy:
• Offer guest checkout options.
• Minimize the number of steps in the process.
• Provide clear payment and shipping details upfront.
4. Upsell and Cross-Sell
Encourage customers to spend more by recommending:
• Higher-value products (upsell).
• Complementary products (cross-selling) with tools like Cross-sell, Related Products or Product Bundles.
5. Leverage Social Proof
Recent Sales Notifications or customer reviews can build trust and encourage hesitant buyers. Seeing others purchase from your store can reassure new customers.
6. Improve Site Speed
A slow website can drive customers away. Use tools to:
• Compress images.
• Minimize app scripts.
• Utilize a content delivery network (CDN) for faster load times. Fortunately, BigCommerce has already implemented a CDN for all stores, so you’re covered.
7. Personalize Customer Experiences
Show personalized recommendations based on browsing history or previous purchases. Features like Recently Viewed Products can re-engage customers and drive repeat purchases.
8. Offer Free Shipping
Free shipping is a powerful incentive. Highlight a Spending Goal Progress Bar to encourage customers to add more items to their cart to qualify for free shipping.
9. Engage Customers in Real-Time
Add a Chat button to your store so customers can reach you instantly with questions or concerns. Quick responses can help close sales and prevent abandoned carts.
10. Run Targeted Promotions
Use popups and announcement bars to showcase discounts, free shipping offers, or limited-time deals. Tailor promotions to your audience based on their preferences and past shopping behavior.
Leverage personalized email, SMS, and phone campaigns to engage your customers directly. Targeted and personalized communication keeps your customers engaged and encourages repeat purchases.
BigCommerce provides the tools to build a powerful ecommerce store, but success comes from applying the right strategies. By optimizing your product pages, leveraging urgency, and engaging customers in real-time, you can create a shopping experience that boosts sales and builds long-term customer loyalty.