Every online store owner dreams of higher sales, but the truth is, driving more traffic is only half the battle. The real growth comes from maximizing the value of every customer who lands on your site. Instead of always chasing new shoppers, you can make a significant impact on your revenue by encouraging the customers you already have to spend just a little bit more. That’s exactly what increasing your Average Order Value (AOV) is all about.
One of the most effective ways to do this is with the Frequently Bought Together app inside Crucials. It’s designed to make upselling and cross-selling feel natural, helpful, and incredibly easy for both you and your customers.
How It Works
Think about the last time you shopped online. Maybe you were buying a phone, and you noticed the store suggested a case or a screen protector. Or perhaps you added coffee beans to your cart, and the site recommended a French press to go with it. That’s the power of Frequently Bought Together.
Instead of requiring shoppers to search through your catalog for accessories or complementary products, this tool puts the perfect add-ons directly on the product page. With just a single click, your customer can add everything they need to their cart — no extra browsing, no wasted time. The experience feels seamless and convenient, and that convenience often leads to bigger orders.
Why It Matters
When shoppers see these suggestions, they’re not only reminded of items they might need but also reassured that you understand what works best together. It creates a sense of trust. For example, someone buying a printer might not think to add extra ink right away. But when they see the option presented clearly and conveniently, they’re far more likely to include it. The same goes for countless product combinations across every industry.
This subtle form of upselling doesn’t come across as pushy. Instead, it enhances the shopping experience by showing customers products that genuinely make sense. The result is a win-win situation: your customers feel like they’re saving time and effort, while your store benefits from higher order values.
Setting It Up in Crucials
Getting started with Frequently Bought Together couldn’t be easier. Once you’ve installed Crucials from the BigCommerce App Store, you’ll find the tool ready to go in your dashboard. From there, you can decide which products to group together, customize how the recommendations are displayed, and style everything so it fits seamlessly with your store’s design.
Within just a few minutes, you can have tailored product suggestions live on your site. And as soon as customers start interacting with them, you’ll notice the difference in your average order size.
More Than Just One Tool
What makes Crucials stand out is that Frequently Bought Together is just one of over 30 tools available in the app. While this feature focuses on boosting your average order value, the rest of Crucials is designed to help you improve conversions, build customer trust, and deliver a better overall shopping experience. Instead of juggling multiple apps, you get everything in one place.
If you’re serious about growing your BigCommerce store, Frequently Bought Together is one of the simplest, most effective ways to start. By showing customers the right products at the right time, you’ll create a smoother journey for them and stronger results for your business.
👉 Try Crucials today and see how much more value each customer can bring to your store.