One of the biggest challenges in eCommerce isn’t just getting customers to your store—it’s getting them to buy more once they’re already there. Many shoppers land on a product page, add a single item to their cart, and check out. While that’s a win, it often leaves money on the table. Increasing your Average Order Value (AOV) is one of the smartest ways to grow your revenue without spending more on ads.
That’s where Crucials’ Frequently Bought Together app for BigCommerce comes in. By showing customers related or complementary products right when they’re most interested, you can encourage bigger baskets and boost your store’s bottom line.
What Is Frequently Bought Together?
You’ve seen it on Amazon—the section that says, “Customers who bought this also bought…”. That’s exactly what the Frequently Bought Together app brings to your BigCommerce store.
Instead of leaving it up to shoppers to search for accessories or add-ons, the app makes smart recommendations directly on the product page. This helps customers discover items they may not have thought of and gives them a smoother shopping experience.
It’s not just about convenience—it’s about psychology. When customers see that others have purchased products together, it creates trust and makes the upsell feel natural rather than pushy.
Why It Matters for Your Store
The benefits of using Frequently Bought Together go beyond simply selling more products.
First, it increases your AOV. Even a small bump in average cart size—say $5 or $10—can add up to thousands of dollars in extra revenue over time. Second, it improves the customer experience by helping shoppers find everything they need in one place. And third, it maximizes your existing traffic. Instead of relying only on advertising to bring in new customers, you’re getting more value out of the ones you already have.
With Crucials, the app integrates seamlessly with BigCommerce, so you don’t need to worry about complicated setup or coding. Everything is built to work right out of the box.
How Easy Is It to Set Up?
Getting started is simple. Once you install Crucials from the BigCommerce App Store, you’ll find Frequently Bought Together right in your sidebar along with 30+ other growth tools.
From there, just enable the app, select the products you want to recommend together, and customize how it looks on your product pages. You can adjust the design to match your store, choose where it appears, and even control the discount behavior if you want to incentivize bundles.
Within minutes, your shoppers will start seeing recommendations—and you’ll start seeing results.
Real Impact on Sales
Imagine this: a customer is buying a laptop. Normally, they’d check out with just the laptop. But when they see a Frequently Bought Together suggestion for a protective case and wireless mouse, they’re much more likely to add them to the cart.
Multiply that across dozens or hundreds of customers, and you start to see why this app can be such a game-changer. Even small upsells add up quickly when applied at scale.
Final Thoughts
Growing your BigCommerce store doesn’t always mean chasing new customers. Sometimes, the fastest path to more revenue is helping your existing customers buy smarter.
With Crucials’ Frequently Bought Together app, you can increase your Average Order Value, deliver a better shopping experience, and grow your sales—all with just a few clicks.
And the best part? This is just one of over 30 tools included in Crucials to help you sell more, recover abandoned carts, build trust, and optimize your store.
Start using Crucials today and see how quickly your sales can grow.