When it comes to growing your online store, one of the smartest moves is to get more value out of every customer. Instead of relying solely on increasing traffic, why not increase the average order value (AOV)? That’s where Buy X Get Y offers shine.
These promotions are a win-win: customers feel like they’re getting more for their money, and you boost your sales without spending more on ads. Let’s break down how this strategy works—and how the Buy X Get Y app in Crucials for BigCommerce can help you make the most of it.
What Is a Buy X Get Y Offer?
A Buy X Get Y promotion rewards customers when they purchase a specific product or quantity. For example:
- Buy 2 t-shirts, get 1 free
- Buy any laptop, get a free mouse
- Buy a $100 gift card, get a $10 bonus card
These types of deals create a sense of urgency and encourage shoppers to buy more in one go, rather than spreading purchases out—or worse, not buying at all.
Why It Works
Buy X Get Y offers tap into basic consumer psychology. Customers love getting something “extra” for free—it feels like a deal too good to pass up. These offers can:
- Increase cart size
- Move slow or excess inventory
- Promote high-margin products
- Build customer loyalty by delivering added value
And with the right tools, you can set up these offers in minutes and see a measurable lift in revenue.
Power Up Your Promotions with Crucials for BigCommerce
The Buy X Get Y app in Crucials makes it incredibly easy to create and manage promotions tailored to your store. Built specifically for BigCommerce, the app integrates seamlessly into your store’s frontend and backend—no custom coding required.
Whether you’re launching a new product, clearing out seasonal inventory, or encouraging upsells, Buy X Get Y promotions are a powerful tool—and Crucials makes them effortless to run.
Ready to Encourage Bigger Purchases?
Don’t let your customers settle for just one item. Give them a compelling reason to add more to their cart with a Buy X Get Y offer.
👉 Explore Crucials for BigCommerce and start creating high-converting promotions today.