In today’s ecommerce world, customers can come from anywhere. That’s the beauty of selling online — your store is open to the entire world. But if your BigCommerce site only shows prices in one currency, you might unintentionally be turning away international shoppers. A price in USD may not mean much to someone shopping from Europe, Australia, or Japan, especially if they’re not sure how it converts.
Adding a currency converter is a small change that makes a big impact. It helps shoppers feel more confident, reduces hesitation at checkout, and creates a more welcoming experience overall. And thanks to Crucials, it’s incredibly easy to set up.
Why Currency Conversion Matters
When shoppers browse your store and don’t see prices in a familiar currency, it creates an extra step in their buying journey. They may need to pull out a calculator, open another tab to check exchange rates, or worse — leave your site altogether. That moment of hesitation, however small, can hurt your chances of making a sale.
Displaying prices in the customer’s local currency removes that barrier. It builds trust and makes your store feel more accessible. For stores looking to expand globally or already receiving traffic from different countries, this can translate to more completed purchases and higher conversion rates.
BigCommerce’s Currency Limitations
While BigCommerce does support multi-currency checkout through its built-in features, it doesn’t automatically display local currency prices as visitors browse your site. This means your product pages, banners, and promotional elements might still show prices in your store’s default currency, which can confuse or frustrate international shoppers.
This is where having a frontend currency converter becomes essential. It allows you to present a localized experience before the customer ever reaches checkout — and that matters.
Introducing Crucials: All-in-One App with Built-in Currency Converter
Crucials is an all-in-one app built exclusively for BigCommerce. It brings together more than 30 conversion-boosting tools into one simple interface — everything from popups and countdown timers to upsell offers, trust badges, and more. Among those tools is a fully integrated, easy-to-use currency converter that helps you reach customers across the globe.
With Crucials, there’s no need to install separate apps or manage multiple plugins. You can activate the currency converter with just a few clicks, customize it to match your branding, and instantly display local currencies across your store. It’s fast, reliable, and designed to work seamlessly with your BigCommerce theme.
How the Currency Converter Works
Once enabled in Crucials, the currency converter automatically detects your visitor’s location and displays prices in their local currency. The switch happens instantly and without any friction, so your customers don’t even have to think about it. What they see is what they understand — and that builds trust from the very first interaction.
You also have the flexibility to style the currency converter so it matches your store’s look and feel. Crucials gives you the control to create a smooth, branded experience for your shoppers.
More Tools to Support Global Selling
When serving international customers, it’s not just about currency. Crucials also helps you create region-friendly shopping experiences in other ways. You can use announcement bars to highlight international shipping options, set up popups with location-specific promotions, and add size charts to reduce return rates for global sizing.
The advantage here is that everything works together in one app. There’s no need to stitch together different tools from different vendors. Crucials simplifies your stack so you can focus on growth, not tech issues.
Start Growing Globally Today
If you’re getting international traffic — or even planning to — adding a currency converter is one of the simplest ways to build trust and remove friction. Crucials makes it easy, and it does so much more than that.
Try Crucials today and take the first step toward a smarter, more scalable BigCommerce store.