Building a successful ecommerce store isn’t just about making sales — it’s about building a brand people recognize, trust, and want to follow. Social media plays a huge role in that journey, but many online stores miss a simple opportunity: making it easy for shoppers to connect with them beyond the checkout page.
That’s where Social Media Buttons come in.
Why Social Media Still Matters for Ecommerce Brands
Social media is often the first place customers discover new brands and the last place they go before deciding to buy. Platforms like Instagram, Facebook, TikTok, and X help you showcase your products, share stories, and stay top of mind long after visitors leave your store.
For BigCommerce merchants, social media isn’t just a marketing channel — it’s a long-term growth engine. Every new follower is a potential repeat customer, and every share extends your reach far beyond paid ads.
The Problem: Shoppers Leave Without Connecting
Most visitors won’t make a purchase on their first visit. They browse, compare, and leave — often without any easy way to stay connected to your brand. If your store doesn’t clearly invite shoppers to follow you on social media, that opportunity is lost.
Without social media buttons, customers have to search for your profiles on their own, which rarely happens. A simple, visible prompt can make all the difference.
How Social Media Buttons Help Grow Your Brand
Social media buttons act as a bridge between your store and your social presence. They give shoppers a clear, low-commitment way to connect with you, even if they’re not ready to buy yet.
By placing social media buttons on your site, you increase the chances that visitors will follow, share, or engage with your brand. Over time, this builds trust, reinforces credibility, and keeps your store in front of customers across multiple touchpoints.
Using Social Media Buttons with Crucials
Crucials includes a Social Media Buttons app designed specifically for BigCommerce stores. It makes adding social links quick and effortless, without touching code or editing your theme.
With Crucials, you can choose which platforms to display, customize the style to match your brand, and place the buttons where they make the most sense for your store. The buttons are lightweight, mobile-friendly, and designed to blend naturally into your site without distracting shoppers from their buying journey.
Best of all, setup takes just a few clicks — once enabled, the buttons are live and working instantly.
Turn Store Visitors into Long-Term Followers
Not every visitor will buy today, but many are happy to follow a brand they like. Social media buttons help turn one-time visitors into long-term followers, giving you more chances to engage, retarget, and build relationships over time.
By making social connections easy and visible, you’re investing in growth that continues long after the session ends. It’s a small change that can have a lasting impact on your BigCommerce store.
If you’re looking for a simple way to strengthen your brand and expand your reach, Social Media Buttons in Crucials are a great place to start.