Driving conversions isn’t always about bringing in more traffic—sometimes, it’s about making the most of the traffic you already have. One proven strategy that helps ecommerce stores boost average order value and improve product discovery is recommending related products. By showing customers items that complement what they’re already viewing, you gently encourage bigger carts and more revenue per visit.
Why Related Product Recommendations Work
When shoppers land on a product page, they’re already engaged and interested. Recommending related products at that point serves multiple purposes: it helps them discover items they may not have thought to search for, it builds trust by showing your catalog is thoughtfully curated, and it nudges them closer to completing a purchase.
For example, if a customer is looking at a camera, showing them compatible accessories like tripods or memory cards makes their shopping experience more seamless. These small touches can lead to significant boosts in cart size.
Introducing Crucials’ Related Products App for BigCommerce
The Related Products app in Crucials was built with one goal: help BigCommerce merchants drive more revenue through smart product recommendations—without needing any manual setup or custom development.
The app automatically displays related items directly on product pages, using either categories or BigCommerce recommending selection to keep recommendations relevant. This keeps customers exploring longer and adds more items to their carts with minimal effort on your part.
You also get control over where the widget appears, how it looks, and how many products are shown—so it fits perfectly into your brand and site design.
Boost Customer Experience and Revenue
Customers appreciate helpful suggestions, and stores benefit from larger orders. It’s a win-win. With Crucials’ Related Products app, you’re not just increasing your chances of conversion—you’re enhancing the overall shopping experience by making it easier for your customers to find what they need.
If you’re already using Crucials on your BigCommerce store, simply enable the Related Products feature to get started. If not, now’s a great time to explore how Crucials can power up your store with tools built to increase sales, engagement, and customer satisfaction.