Every click counts when you’re running an online store. And sometimes, even helpful links — like size guides, blog articles, or product references — can unintentionally pull your customers away from the path to purchase.
That’s why it’s important to manage how external links behave on your BigCommerce store.
Why External Links Can Hurt Conversions
External links are often necessary, but if they open in the same tab, they can interrupt your customer’s shopping flow. A user clicks a link, gets distracted by another site, and forgets about the items they were about to buy. It’s a common drop-off point that can impact both conversions and retention.
If you want to keep customers focused, your store needs to be the main tab they keep coming back to.
How Auto External Links Helps
The Auto External Links app inside Crucials is designed to fix this — automatically. With it, every external link on your store opens in a new tab, without requiring any manual updates or changes to your theme code.
This keeps your site open, visible, and ready for customers to return to after they check out another resource. It’s a small UX tweak that delivers a smoother experience and helps reduce lost sales from tab-switching distractions.
Stay in Control of the Shopping Experience
In a world full of digital distractions, keeping your customers focused is more important than ever. Auto External Links makes it easy by letting you manage how links behave — without any setup hassle.
It’s one of the many ways Crucials helps BigCommerce merchants create a more optimized and shopper-friendly experience.
Try it out and keep your store front and center.