Running a BigCommerce store? If you’re looking for a simple but powerful way to increase your average order value (AOV), it’s time to consider adding a Spending Goal widget to your storefront.
What Is a Spending Goal?
A Spending Goal is a dynamic progress bar that encourages customers to add more to their cart to unlock a reward — like free shipping, a discount, or a free gift.
It creates a game-like experience, where shoppers feel motivated to reach a target, often spending more than they originally planned — without feeling pressured.
Why Spending Goals Work
Spending Goals tap into basic psychology:
- Progress Motivation: Shoppers love seeing visual progress (e.g., “You’re $15 away from free shipping!”). It gives them a reason to keep shopping.
- Fear of Missing Out (FOMO): When customers see they’re close to a reward, they’re more likely to add just one more item to qualify.
- Increased Cart Value: Merchants consistently see higher AOVs when implementing spending incentives.
Real Store Example
Jane runs a BigCommerce skincare brand. After enabling Crucials’ Spending Goal with a target of $50 for free shipping, her average order jumped from $37 to $52 in just two weeks.
It’s a small nudge — but it drives serious results.
How to Add Spending Goals with Crucials
Setting up a Spending Goal in Crucials is quick and intuitive, even if you’re not a technical user. The app is designed for merchants who want to increase average order value without relying on aggressive sales tactics. With a fully customizable progress bar and reward system, you can create a seamless and engaging experience that fits your brand.
For even more impact, you can combine the Spending Goal with urgency-driven elements like a countdown timer or a limited-time offer message. This encourages quicker decision-making and taps into the fear of missing out.
With Crucials, the whole process is designed to be user-friendly and conversion-focused — no coding required.
Start Increasing Order Value Today
The Spending Goal widget is just one of over 30+ conversion tools in Crucials — designed specifically for BigCommerce merchants like you.
You don’t need to guess what works — just launch, test, and grow.