Never Miss a Sale with Back in Stock Alerts for BigCommerce

published on 22 September 2025

Every merchant knows the pain of running out of stock on a popular product. Shoppers land on your product page, eager to buy — only to find an “Out of Stock” message staring back at them. Most will simply leave and may never come back. That means missed sales and frustrated customers.

But what if you could capture that interest right when it happens and turn it into a future sale automatically? That’s exactly what Back in Stock alerts in Crucials are designed to do.

Why Back in Stock Alerts Are Important

Out-of-stock situations don’t have to mean lost opportunities. When customers see an option to sign up for a restock notification, they’re far more likely to return and buy once the item is available again.

Instead of manually checking back, shoppers can leave their email address with confidence that they’ll be notified. This builds trust, keeps your brand top of mind, and turns what would have been a missed sale into a warm lead ready to convert.

Back in Stock
Back in Stock

How Crucials Makes It Simple

The Back in Stock app in Crucials makes the entire process seamless. Once enabled, it adds a signup form directly to your out-of-stock product pages. Customers can subscribe with a single click.

Back in Stock in Crucials
Back in Stock in Crucials

When you restock the item, Crucials automatically sends an email to everyone who signed up, letting them know it’s available again. You can even customize the design and wording of the form and emails to match your store’s branding, so the experience feels natural and professional.

Back in Stock email
Back in Stock email

The Business Impact

This isn’t just about sending emails — it’s about recovering revenue that would otherwise be lost. Back in Stock alerts can bring previous visitors back to your site and convert them into paying customers without extra ad spend.

Even better, you get insight into which products customers are most interested in, helping you plan inventory more effectively. Over time, this means fewer missed opportunities and a smoother experience for your shoppers.

Conclusion

Stockouts will happen from time to time — but that doesn’t mean you have to lose the sale. With Back in Stock alerts in Crucials, you can automatically notify interested customers the moment their favorite products are available again.

This small feature can have a big impact on your revenue, your customer relationships, and your store’s reputation for reliability.

Install Crucials today and make sure you never miss another sale.

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