Have you ever walked into a store, picked up an item you liked, then put it down to look at something else—only to forget where you saw it? The same thing happens online all the time. Customers land on your BigCommerce store, explore a few products they’re interested in, and then… life happens. They close the tab. Get distracted. Come back later—but can’t remember the name of the product or how to find it again.
That’s exactly the problem the Recently Viewed Products feature solves.
Why “Recently Viewed” Is So Powerful
Unlike new visitors who are just discovering your brand, returning visitors have already shown interest. They’ve browsed your catalog and interacted with your store. But if you don’t help them continue where they left off, there’s a good chance they’ll bounce again—and maybe never come back.
By showing the exact products they previously viewed, you remind them of what caught their attention. You reduce friction, remove the need to search again, and subtly nudge them back toward purchase. This makes the Recently Viewed Products feature not just a convenience—but a powerful conversion tool.
It gives the shopping experience memory. And when shoppers feel seen, they’re far more likely to return and buy.
The Problem with Modern Browsing Behavior
Today’s online shoppers are distracted. They often have multiple tabs open, bounce between devices, and make purchase decisions over time. A user might explore your site during their lunch break, find a product they love, but decide to come back later from their phone.
Without a Recently Viewed section, they may not be able to find what they were looking at earlier—especially on large catalogs. That gap can be enough to lose a sale. But when your store intelligently remembers and displays their browsing history, it creates a more seamless, personalized experience.
It’s a small detail, but small details make a big difference.
How Crucials for BigCommerce Helps
Our app in Crucials includes a fully customizable Recently Viewed Products module designed to help merchants increase both engagement and revenue.
Once enabled, this feature automatically tracks and displays the products a customer views, and shows them again in key locations—such as the homepage, product pages, or even in the cart. This keeps interest alive and reinforces familiarity. It’s like giving shoppers a personalized reminder of what they loved.
Merchants can customize how many items to show, where to display them, and how they appear to match the theme of the store. The module is lightweight, built to perform well, and shares the same optimized script as other Crucials tools—ensuring minimal performance impact.
Whether your store sells apparel, electronics, or specialty items, Recently Viewed Products helps turn casual browsers into committed buyers by simply reminding them of what mattered.
Try It Today
Adding Recently Viewed Products to your BigCommerce store is one of the easiest ways to boost engagement and recover lost interest. It’s a smart, effortless way to help customers come back to what they love.
If you’re already using Crucials, you can enable the feature in just a few clicks. And if you’re new to the platform, now’s the perfect time to explore all the powerful tools it offers.
Give shoppers a reason to return. Start bringing them back to their favorites with Recently Viewed Products in Crucials.