One of the most common reasons customers return products in ecommerce? The size isn’t right.
Especially for apparel, accessories, and footwear, customers rely heavily on your product page to help them choose the right fit. When that information is missing or unclear, it leads to uncertainty — and that often leads to returns.
The good news: adding accurate, easy-to-read size charts can dramatically reduce those returns, boost conversions, and build customer trust.
Let’s explore why size charts matter, and how you can easily implement them on your BigCommerce store.
The Cost of Poor Sizing Information
Returns are expensive. Not only do you lose money on shipping and restocking, but you also risk losing a customer altogether.
In fashion ecommerce, it’s estimated that 70% of returns are related to sizing issues. This isn’t just a logistics problem — it’s a customer experience problem.
Customers want to feel confident when they hit that “Add to Cart” button. If they’re unsure about fit, they may hesitate, leave your site, or order multiple sizes (which increases returns even more).
Why a Size Chart Makes a Difference
A well-designed size chart answers the questions shoppers are already asking:
- Will this fit me?
- How does this brand compare to others I know?
- What do the measurements actually mean?
By clearly presenting sizing information, you’re giving your customers the confidence they need to complete their purchase — and more importantly, to keep what they buy.
Here’s what you gain by adding a size chart to your product pages:
- Fewer returns due to sizing mistakes
- Higher conversion rates, especially for first-time customers
- Improved trust, as customers feel more supported
- Better shopping experience, especially on mobile
Adding a Size Chart to BigCommerce with Crucials
If you’re using BigCommerce and looking for a simple way to implement size charts — Crucials has you covered.
Crucials is an all-in-one BigCommerce app with over 30 conversion-boosting tools, including an easy-to-use Size Chart feature. You can create multiple charts, assign them to different products or categories, and customize the appearance to match your brand.
No need for complex coding or third-party integrations. Just install Crucials, enable the Size Chart app, and manage everything from one clean interface.
A Small Addition, A Big Impact
Reducing returns isn’t just about saving money — it’s about giving your customers a smoother, more confident shopping experience. And when shoppers feel supported, they’re more likely to come back.
With accurate size charts in place, you can cut down on costly returns, improve your bottom line, and help customers find the perfect fit the first time.
If you’re ready to take the guesswork out of sizing, give Crucials a try on the BigCommerce App Store. It only takes a few minutes to get started — and the results speak for themselves.