If you’ve ever used Shopify, there’s a good chance you’ve heard of Vitals — the all-in-one app packed with dozens of features that help stores grow, convert more customers, and manage everything from urgency timers to upsell offers. It’s become popular among Shopify merchants because it saves time, cuts costs, and eliminates the need to install and manage multiple apps.
But if you’re on BigCommerce, you’ve likely noticed there’s no true equivalent. Until now.
That’s exactly why we built Crucials — a single app designed to bring that same Vitals-style experience to BigCommerce. With Crucials, you get 30+ powerful tools working together under one roof, tailored specifically for the BigCommerce platform.
What Makes Vitals Popular?
Vitals is well-loved on Shopify because it simplifies everything. Merchants no longer need to piece together different apps for popups, product bundles, countdown timers, or trust badges. Everything is in one place, optimized for speed and built to work together. This convenience has made Vitals a go-to solution for Shopify store owners who want to grow their businesses without technical headaches or bloated costs.
The Gap for BigCommerce Stores
BigCommerce merchants, on the other hand, have typically had to use separate apps to achieve the same goals — one for popups, another for upsells, a third for trust badges, and so on. Not only does this increase monthly costs, but it also creates more complexity and potential performance issues. Managing a fragmented tech stack makes it harder to keep your store fast, consistent, and easy to maintain.
This is where Crucials steps in: a BigCommerce-first solution that brings everything together.
Introducing Crucials: One App, 30+ Tools, Zero Clutter
Crucials is a fully integrated, all-in-one app designed for BigCommerce. Just like Vitals on Shopify, Crucials combines essential conversion-boosting tools in a single platform. You can run urgency campaigns, show recent sales notifications, offer product bundles, add sticky add-to-cart bars, set up popups, and display trust-building badges — all from one simple dashboard.
Because all these features are built natively into the same app, everything works smoothly together. You don’t need to worry about conflicting settings, overlapping designs, or duplicate functionality. And with built-in display conditions, campaign scheduling, and A/B testing, Crucials goes beyond what most standalone apps offer.
Crucials vs. Vitals: A Familiar Experience, Built for BigCommerce
While Vitals was built for Shopify, Crucials is designed specifically with BigCommerce stores in mind. It offers a similar all-in-one experience, with many of the same tools that Vitals provides — and even some extras. For example, Crucials includes campaign scheduling and native A/B testing, which aren’t available in Vitals. The overall philosophy is the same: give store owners everything they need to optimize and grow, without needing 10 different apps to do it.
Why BigCommerce Merchants Are Choosing Crucials
Many merchants are switching to Crucials because it simplifies their entire app stack. Instead of managing multiple tools from different developers, with separate updates, support channels, and interfaces, they get one reliable app that does it all. The result is better performance, a cleaner backend, and a better customer experience.
Crucials is also optimized for speed and usability. With fewer scripts loading, stores run faster, which helps improve SEO and conversion rates. Curious how Crucials can boost your store’s speed? We’ve got a dedicated article that breaks it all down for you.
Final Thoughts
If you’ve been looking for a Vitals alternative for BigCommerce, Crucials is exactly what you need. It brings the best parts of the Vitals experience — convenience, performance, and value — to the BigCommerce ecosystem, all while offering features tailored specifically for your platform.
Whether you’re just starting out or scaling a fast-growing store, Crucials gives you the tools you need to sell more without the usual complexity. It’s simple, powerful, and made to grow with your business.
Ready to simplify your store?