Popups can be a powerful way to boost engagement, reduce cart abandonment, and increase conversions—when used correctly. With Crucials’ Popup app, BigCommerce merchants can easily create high-converting popups in minutes. But great power requires thoughtful use.
Here’s your essential guide to the do’s and don’ts of using popups effectively.
✅ DO: Target the Right Audience at the Right Time
Not all visitors behave the same. Use Crucials Popup targeting rules to show specific popups based on:
- Page type (e.g., homepage, product page)
- Time on site (e.g., show after 15 seconds)
- Exit-intent detection (catch abandoning users)
- New vs. returning customers
Showing relevant messages to the right shoppers avoids interrupting the experience—and boosts effectiveness.
❌ DON’T: Show Popups Immediately on Page Load
Displaying a popup the second someone lands on your store is one of the fastest ways to drive them away.
Instead, wait at least 5–10 seconds or trigger based on scroll depth or exit intent. Give visitors a chance to explore before prompting action.
✅ DO: Offer Clear and Valuable Incentives
Great popups answer one question: “What’s in it for me?”
Examples of effective incentives:
- Welcome discount (e.g., 10% off for new subscribers)
- Free shipping unlock
- Limited-time offers
- Lead magnets (e.g., size guides, gift guides)
Make sure your value is clear and easy to claim.
❌ DON’T: Overload with Too Much Information
Your popup should be short, focused, and to the point. Avoid cramming product details, links, and multiple CTAs into one space.
Use concise copy, a bold headline, one CTA, and a clean design.
✅ DO: Test and Optimize Regularly
Crucials’ Popup app supports A/B testing (available on Pro plan), allowing you to test different messages, visuals, and timing.
Monitor metrics like:
- Conversion rate
- Close rate
- Bounce rate after popup
Keep refining to find what works best for your store.
❌ DON’T: Show Too Many Popups
One well-timed popup is powerful. Three popups in a row? Overwhelming.
Avoid showing multiple popups during the same session. Use frequency settings to limit how often visitors see messages, especially on mobile.
Popup: Built-in, Flexible, and Easy to Use
Crucials’ Popup app is included with all plans and allows you to:
- Customize your popup design
- Choose display rules and conditions
- Set triggers like scroll, time, exit intent, or product targeting
- Track conversions and performance
Whether you’re running a sale, building your email list, or saving an abandoning cart, the Popup app gives you a flexible tool to drive results without disrupting user experience.
Ready to boost conversions?
Enable the Popup app in Crucials today.